Retna Media Purpose. Vision. Mission. Questionnaire Form.

PURPOSE

What deeper reason drives your business?
Describe the impact on the persons, community or industry you want to have.
Describe the core problem or pain point your products or services solve.
List the values that are non-negotiable and central to your company’s culture and decisions.
What feelings or thoughts should your brand evoke?
Describe what sets your company apart from competitors.

VISION STATEMENT

What would success look like in 5, 10, or 20 years?
Describe the change you hope to see as a result of your company’s work.
What does the “ideal future” look like for your company?
Consider stakeholders, customers, employees, and the wider community
How will your customers’ lives be better or different because of your company?

MISSON STATEMENT

Describe the core products or services your company provides and your primary customers.
What strategies, methods, or approaches does your company use?
What do customers gain or experience from your products or services?
List the guiding principles that influence how your company conducts its business.
Describe the positive changes or benefits your company aims to deliver.