The marketing industry has changed more in the last 10 years than it ever has. The digital age is here. We live in an age of constant connectivity where almost 4 billion people access the internet and spend an average of 7 hours a day staring at a screen. Therefore, it's critical to implement a digital marketing strategy that helps you connect with customers online and follows them through the sales cycle.
Do you want to promote your business online, but don't know what digital marketing means?
In this guide, we're going to explain the digital marketing basics you need to know to implement an effective online marketing campaign, as well as digital marketing trends to watch in 2022.
What Is Digital Marketing Exactly?
It is exactly as it sounds. Digital marketing is the use of the internet to raise awareness of products and services, as well as the benefits they offer to potential customers.
The Basics of Digital Marketing
Website of Your Business
Social media cannot substitute for a business website, no matter how active you are. Websites are your company's digital "home", the only place online where you have complete control over your message. Your website does not have to be flashy, but it must be mobile-friendly. That is non-negotiable in 2021.
Search Engine Optimization
Search engine optimization (SEO) involves targeting the organic (non-paid) search results on search engines to increase traffic to your website. SEO entails many moving parts, such as the use of keywords on your website, your social media presence, external links pointing to your site, and more.
Marketing through Social Media
Any activity promoted on a social media platform or profile is referred to as a social media campaign. Currently, 7 out of 10 consumers expect businesses to maintain a social media presence, and most consumers use social media to look for information about businesses. The top platforms for social media marketing are:
In social media, not all platforms are created equal, so if you select the wrong ones, your campaign could be doomed. It’s best if your brand is not present on more than four platforms (unless you have a dedicated team for handling social media marketing).
A Content Marketing Strategy
A content marketing strategy involves creating content (e.g., blog posts, e-books, white papers, infographics, videos, etc.) and sharing it digitally. The idea is to get users to view your content and then take action. As an example, you could write a blog post about ‘How to Get Rid of Ants and Save Money’ with a call-to-action like "Contact us to get a free estimate."
Reviews and Ratings Online
It may not seem like an important part of digital marketing, but online review sites affect how prospects view your business. Before purchasing a product, approximately 56% of consumers read at least four reviews, and 8 out of 10 customers review local businesses online, with businesses that include reviews seeing 3.5 more conversions than those that do not.
Optimize your review site listings in the same way that you do Google My Business: Include photos, descriptions, directions, and special offers. Monitor your reviews regularly, and respond to negative reviews as soon as possible (and politely).
Our team at Retna Media creates concepts that connect with consumers and differentiate your brand in a crowded market. We work to deliver strategic and creative work that produces business results and is measured by client success and satisfaction.
Now that you know the basics of digital marketing, let's see what's hot in digital marketing in 2022.