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Why It’s Important to Build Your Influencer/Personal Brand
When you think about personal branding, what comes to mind? Do you think of celebrities like Kylie Jenner or Kim Kardashian? Or do you think of influencers on Instagram with a large following?
Personal branding is not just for celebrities and influencers. Anyone can benefit from building their brand—but that’s easier said than done.
Users post 300 million photos daily on social media and make 510,000 comments every minute. An enormous amount of activity takes place on the internet every minute, including the sending, scrolling, and uploading of millions of messages, emails, and texts, as well as the viewing of countless thousands of hours of media.
Why Is It Important to Build My Brand?
In today’s social media age, we are constantly bombarded with content from various sources. It can be challenging to stand out among the available content, but having a solid personal brand can help you cut through the noise and reach your target audience.
Who Is an Influencer?
An influencer is somebody who can influence others, and a personal brand is an image or identity that an individual projects online. By building your unique personal brand, you can become an authority figure in your industry and develop a loyal following of followers who appreciate your content and look up to you as an expert.
Examples of well-known influencers include:
⦁ Celebrities (e.g., Harry Styles)
⦁ Industry experts (e.g., Neil Patel)
⦁ Social media personalities (e.g., Addison Rae)
And numbers tell the story themselves. The global influencer marketing platform market size has reached 179 million dollars, valued at 16.4 billion.
The rapid growth of social media has given rise to a new generation of influencers. These people have gained a large following on platforms such as YouTube, Instagram, and Snapchat. Their influence comes from their ability to connect with their audience and share engaging content.
The Importance of Building Your Brand
Here are a few prominent reasons to build your brand or become an influencer:
Increased Opportunities
By having a personal brand, you are more likely to be approached with new opportunities. These could be in the form of speaking engagements, consulting work, or even job offers. Besides, you will be more likely to be headhunted for new opportunities when you have a solid personal brand. Your network will recognize your value and recommend you for roles that may come up, or even create new ones specifically for you.
Improved Visibility
A strong personal brand will make you more visible online and offline. Your target audience is more likely to see you as a credible source of information and advice. For example, you will be more likely to be asked to speak at events, write articles, or be interviewed on podcasts. This increased visibility can lead to new business opportunities, joint ventures, and partnerships.
Greater Credibility
When your target audience sees you as an expert in your field, they are more likely to trust what you say and recommend products or services you endorse. A survey found that four out of ten respondents agreed that influencers knew them way better than their close ones. Your opinions will carry more weight, and you’ll find it easier to sell your products and services as an influencer or with solid personal branding.
Stronger Relationships
As your network grows, you’ll have the opportunity to connect with like-minded individuals who can help further your career or provide valuable insights into other areas of interest. Additionally, by sharing content related to your interests, you’re bound to find others who share those same passions, making it easy to build long-lasting relationships.
Higher Income Potential
One of the most compelling reasons for building a personal brand is the increased income potential that can come with it. As your brand becomes more recognizable and credible, you’ll have the opportunity to command higher fees for your products or services. Additionally, by leveraging the power of social media, you can reach a larger audience with your marketing efforts, leading to increased sales and profits.
Better Earning Options
There are several ways in which influencers can make money from their brand. The most common is through sponsored posts, where they promote products or services in return for a fee. Other methods include affiliate marketing, where they earn a commission on sales generated by their followers, and product endorsements.
How to Build an Influencer/Personal Brand
If you’re serious about building a personal brand, then you need to put in the effort to make it happen. Follow these steps, and you’ll be well on your way to establishing yourself as a thought leader in your industry.
Define Who You Are and What You Want to Be Known For
Before you begin building your brand, it’s essential to take some time to think about who you are and what kind of image or reputation you want to create. Consider what qualities or characteristics make you unique and how you want to be perceived by others. Once you clearly understand your goals, it will be easier to develop a strategy for achieving them.
Research Your Competition and Audience
Once you know who your target audience is, it’s time to do some research on the competition. See how other people in your industry are branding themselves online and identify any existing gaps your brand could fill. This research will help guide the content creation process (more on that below). It’s also essential at this stage to consider which social media channels would reach your target audience most effectively; not all platforms are equally popular with all demographic groups, so knowing where most of your potential customers and clients hang out online is crucial!
Create Exciting and Shareable Content
Now that you know your goals and audience, it’s time to start creating content. This could include blog posts, articles, infographics, videos, or even just social media updates—anything that will help get your name out there and attract attention (in a good way!). Remember to keep your target audience in mind when creating this content—what would they be interested in seeing? Once you have some content created, promote it through channels like social media, email marketing, or even paid advertising. The more people who see it and interact with it, the better!
Monitor and Adjust as Needed
Lastly, remember to monitor how your brand is performing over time. Are people engaging with your content? Are they sharing it? What kind of feedback are you getting? Use this data to fine-tune your strategy as needed. If something needs fixing, feel free to experiment until you find something that works!
The key to success as an influencer is to remain authentic and connect with your audience on a personal level. It’s also important to be strategic in your partnerships and choose brands that align with your values.
Retna Media has a lot to offer when it comes to helping build your brand. We have a team of experienced professionals who can help you with everything from conception to execution. We can also provide you with valuable insights and feedback along the way. Contact us today to learn more about how we can help you get the success you deserve!
