Retna Media Logo Questionnaire

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Company Name

Name

First

Last

Phone

Website / URL

General Questions

What type of business, do you operate/own?

How old is your company?

Size of your company?

Your business in one sentence?

Your business in two words?

Your business in one word?

How did you start the company?

Is there a story that is unique to your company?

If your company/brand was a person who would it be?

If your company/brand was an object what would it be?

If your company/brand was an animal which one would it be?

Is there an important object, building, or person for your business?

How does the market see your company today?

What aspect of your image needs improvement?

How do you want your image to be seen in 2 years?

Who are your competitors?

How are they better/worse than your product/service?

Who is your customer?

What are the characteristics of your consumer?

Do you have an identity?

Why do you want to change it?

What symbol(s) or icons reflects your business?

What trends are affecting the industry and how is the company anticipating them?

How does the company sell its products or services?

What does the company do well?

What does the company do not so well?

Who are the important persons for the company (i.e. investors, customers, prospects, communities, etc.)?

How does the company currently communicate with them?

Current Situation

Who are your key customers and where are they (current and prospective)?

What are their problems, needs, and wants

What benefit can your company provide these customers that they can’t obtain elsewhere?

Where are you now?

Where do you want to be in 1 year, 3 years, 5 years, and beyond?

Why do you want to be there?

What problems must you overcome to get there?

What methods, tools, and strategies are now being used to get there?

Perception

Use three adjectives to describe how the company should be perceived by the audience.

(examples: conservative, progressive, friendly, formal, casual, serious, energetic, humorous, professional, accomplished, accurate, aggressive, brave, stable, agile, strong, elaborate, friendly, honest, passionate, positive)

Is this different than current image perception?

What do you feel is the biggest challenge in getting this image across to customers?

How is your company currently perceived? Do you wish to carry the same kind of message through this project or campaign?

Aesthetics

What colors do you wish for your logo?

What Style would you like for your logo?