FullyRaw Named One of Forbes’ 10 Best-Designed Websites

Forbes Advisor just published its roundup of the 10 best-designed websites built on platforms anyone can use, and FullyRaw made the list at number two.

The recognition lands alongside brands like TechCrunch, The Outrage and Wisconsin staple Ian’s Pizza, putting Kristina Carrillo-Bucaram’s wellness empire in serious company. For a brand we’re proud to have a hand in, that’s not a small thing.

What Forbes Had To Say

FullyRaw runs deep. Online programs, retreats, a published book, live speaking engagements, coaching, a full content library: the business spans more facets than most lifestyle brands attempt to hold in one place. Forbes called out exactly that challenge, noting the site “includes a lot of information to accommodate many facets of the business, which could make for an overwhelming design.” Instead, the homepage stays organized and immediately legible, showing visitors what FullyRaw offers without burying them.

The review also singled out the brand consistency: bold colors and fonts that show up everywhere, down to the produce and juices in the photography, balanced against Kristina’s neutral wardrobe so the imagery never competes with itself.

That consistency didn’t happen by accident. Our own Fritz spearheaded the creative direction behind the site’s bold color palette and dynamic imagery, pushing the visual energy hard enough to match Kristina’s larger-than-life presence while keeping every choice rooted in what FullyRaw has always stood for. The goal was never to reinvent the brand. It was to sharpen it: let the vibrant juices, the produce, the movement in the photography carry the same color story across every page, so the site feels unmistakably FullyRaw the moment it loads.

Why This Matters For Brands Juggling Complexity

FullyRaw is a useful case study precisely because it isn’t a simple one-product site. Most growing brands hit the same wall: more offers, more content, more ways to work with you, and a homepage that starts to strain under the weight of it. The lesson Forbes pulled out applies well beyond wellness brands. Organize ruthlessly around what a visitor actually needs to see first, and let your brand’s visual language (color, type, photography style) do the work of tying everything else together.

That’s the same principle we bring to every client engagement: a website, a media placement, a proposal, doesn’t have to choose between depth and clarity. It needs structure that makes the depth feel effortless.

A Proud Moment

Seeing a brand we’ve worked alongside held up next to TechCrunch and Squarespace’s own design agency is the kind of validation that’s hard to manufacture. It’s a reminder that good design work compounds: it earns trust, earns attention and, now, earns a spot on Forbes’ radar. Credit goes to Fritz for the creative vision that brought that visual identity to life and to Kristina and her team for trusting us with it.

Congratulations to Kristina and the FullyRaw team. We’re glad to have helped tell that story.

Read the full Forbes Advisor roundup here.