5 Digital Marketing Trends to Watch in 2022

The field of digital marketing is forever changing, but that's exactly why staying ahead of the latest trends is so essential. Predicting and integrating these trends can help you push your brand's marketing to the next level.

Here are the top five digital marketing trends to look out for in 2022.

Meta is the Future

Facebook's rebranding to Meta signalled the advent of the next big thing in social media—virtual and augmented reality. Virtual reality has already become extremely popular in the gaming industry, but social VR is just getting started.

Though the concept might seem hard to comprehend at first, Facebook is betting big on meta being the web's future. With new opportunities for brands to engage with their customers and push creativity to new heights, the metaverse is something worth watching.

Growth of Artificial Intelligence

The importance of AI and machine learning in digital marketing is growing rapidly, and in 2022 that importance will only increase. AI is changing the future of digital marketing in terms of data strategy, predicting outcomes, and improving brand quality.

As AI becomes more widely available, an increasing number of businesses are shifting from a traditional model to a more advanced marketing strategy. In 2022, explore how AI and machine learning technologies can boost your marketing strategy.

Corporate Social Responsibility Is Here to Stay

Today, a brand cannot be only about its products and services. Corporate Social Responsibility (CSR) has become increasingly important in the past few years and will only become more vital in the years to come

Businesses need to take the time to understand their audience and what they care about. Do your best to position your brand to reflect those values in 2022.

Embrace Influencers

Influencer marketing is an excellent way to reach a new audience while also enhancing your brand's reputation and credibility. In the long run, it's also a great way to cultivate brand advocates.

Think about developing long-term relationships with the influencers you collaborate with during the year, and don't forget the micro-influencers—they'll add a lot of value too.

Privacy vs. Advertising

Modern digital advertising is highly dependent on data tracking, but this will not be the case for long. Google announced its plan to end cookie tracking in 2022, although this has been delayed to 2023. Nonetheless, this advancement will make targeted advertising and automatic data optimization considerably more difficult.

This means that businesses will have to shift their business model to ethically sourced data via market research, social listening, and other non-invasive methods.

2022 is shaping up to be a year with a lot of potential for growing businesses, and brand building should be a top priority for business owners around the world. Our team at Retna Media conducts extensive market research gathering invaluable data in order to determine the most cost-effective ways to reach consumers. Contact us today to get started or visit our website for more information.