BANG & OLFUSEN is a world renowned purveyor of very high-end audio, video and multimedia products. When Bang & Olufsen of Texas approached Retna Media for a website redesign, founder Fritz Colinet knew instantly how to visually express the mantra of the Bang & Olufsen brand, "question the ordinary". Retna Media's approach included a simplistic, architectural aesthetic website design that showcases the broad collection of sophisticated audio, video and digital media production systems.

The look of their newly redesigned site, www.beotexas.com features the distinctive range of exclusive products. The improved graphics, photos and text allows a visitor to ease through the website encouraging immersion and longevity on the pages.

The functional design and intuitive navigation is part of the comprehensive approach that Retna Media applied to this highly sophisticated entertainment retailer. The Bang & Olufsen brand that was established in Denmark in 1925 has constantly reinvented itself by their trendsetting expressive product design. Today, Bang & Olufsen is sold in more than 100 countries and through 1,000 dealers in the United States.