• Connect:
In an ideal world, as a small business owner would have an unlimited marketing budget. However the reality for many of you is quite the opposite. Most small businesses must contend with the reality of tiny budgets, if any.
Creativity is King
I recently saw a bus that had a shark image on it for one of those predator specials. The mouth of the shark was strategically painted on the door; so every time a passenger boarded the bus, it looked as though the shark had just swallowed someone whole. Though I’ve seen buses wrapped in graphics a thousand times, this visual was stunning. A highly-creative idea will take you far beyond a limited budget. In the case of this bus, it went on to receive massive exposure and rave reviews on the web.

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