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10 Facebook Marketing Mistakes to Avoid

At this point, most people know to market their business on Facebook — there are more than 900 million people on the social platform, constantly “liking,” sharing, commenting and posting. We’ve gone over some best practices for Facebook marketing, discussed hot trends and shared customer service tips, so now you know what you should do. …

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MFAH Mixed Media Designed by IKEA

MFAH Mixed Media Designed by IKEA transforms the Museum of Fine Arts, Houston, into a multi-sensory experience. This late-night party features high-energy live music and DJs with cocktails and dancing, in an event space designed by IKEA Houston. + read more


Icarus Rises

            Water Powered Jetpack Turns Man into Sea Monster in Thomas Giddings’ Futuristic Short Rising imperiously from the waves, making jet-propelled dolphin jumps and backwards somersaults, professional stuntman Arran Topham appears as a waterborne Ironman in filmmaker Thomas Giddings’ new short, Icarus. + see it



5 Easy Steps for Creating Relevant Content

1). Think About Your Audience When creating relevant content, keep in mind, It should be something consumers want to read, watch or listen to. Address their needs and engage with them. 2). Optimize Your Content Content is King! and must be searchable if it’s ever to be found and read. Define your keywords and use them in the copy, …

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Fully Raw Launches Recipe Competition

Vegan Educator and Culinarian, Kristina Carillo-Bucaram, encourages and inspires healthy choices Houston, TX.  May 17, 2012. Kristina Carrillo-Bucaram, Founder of Rawfully Organic, the nation’s largest produce Co-op has inspired hundreds of thousands of Texans to improve their health by eating raw, organic fruits and vegetables.  Today, she is taking that passion a step further by …

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The Case for the Brand Ideal

Behind many a successful product, there’s a sharply focused intention to improve lives. by Jim Stengel The pivotal assignment during my early career at Procter & Gamble (P&G) was Jif peanut butter. Jif was a US$250 million business when I joined its brand management team in 1984. Before consumer engagement became the vogue in marketing, …

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