Mailbox Deluxe
Mailbox Deluxe provides a full menu of products and expert services from packing and shipping to mailing and key duplicating. They make it easy and convenient to conduct daily business for professional and personal lives. Retna has worked to make Mailbox Deluxe a legitimate player in the market.

www.mailboxdeluxe.com

Challenge:

• Redesign Mailbox Deluxe’s brand identity.
• Compete with FedEx and Kinkos without a comparable advertising budget.

Strategy:

• Create a mascot of a retro mailman to evoke the idea of mailmen in the past who were integral and well-known members of their communities.
• Make the mascot interesting and approachable enough for kids.
• Build the business through word of mouth.
• Design a comprehendible and user friendly website.

Success:

• Sales increased by 13.5%
• Increased market share for shipping domestic and international packages at a minimum of 6% each month.
• As a part of the community, the mascot was requested to speak to kids at schools about writing letters and utilizing the postal system.