One Green Street
One Green Street is Houston’s first Leed-certified retailer. As an organic lifestyle destination, the boutique offers a wide range of recycled, upcycled, handmade, and organic alternatives including cosmetics, bedding, and clothing. Retna Media has been involved from the launch of the store by founder Sherry Eichberger to elevating the brand and gaining publicity.

www.onegreenstreet.com

The Challenge:

• Launch One Green Street, a green-living store, as a pioneer in the eco-unfriendly Houston market, while educating the public about the long-term benefits of green living
• Create visible brand identity among consumers online and offline
• Media coverage of founder Sherry Eichberger and One Green Street
• Increase profits and drive traffic to a store that meets a triple bottom line standard

The Strategy:

• Coordinate strategic outreach to media to create demand and awareness for both One Green Street’s products and its vision
• Address both the store’s web presence and its internal and external marketing materials to create a campaign positioning One Green Street as an eco-chic retailer
• Educate consumers on how to live a healthier, cleaner lifestyle as well as how to make educated purchase decisions

Success:

• Increased sales by 32% in a down economy.
• Gained high-profile media coverage in an array of local media including Houston Modern Luxury, 002 Houston, Paper City, and Change Magazine
• Built the brand of One Green Street as Houston’s only LEED-certified retailer
• Public Relations was able to secure editorials about One Green Street in 16 different publications within the span of 3 months