
Industry: Financial Services
Site: www.pbibank.com
Description: Financial Services corporate identity
Overview: Create a new identity for PBI Bank.
The Challenge: Create a dynamic corporate identity for PBI Bank that levitated the the brand.
The Process: Consumer Analysis, Developed Creative Insight and Brand Identity Creative Concepts, Execution & Measurement of Creative, Results Feedback & Validation of Brand.
The Results: Created a trustworthy, sophisticated but approachable identity that resonated with their consumer and future consumers.