Industry: Education
Site: http://china-us.tamu.edu/
Description: Texas A&M University - George Bush China-U.S.A. Conference Series.
Overview: Brand Identity for the Conference Series.

The Challenge: We created and developed collateral and web presence for the Texas A&M University 2007 George Bush China-US Conference Series that entailed brand identity, brochures, hotel signage and stage sets.
The Process: Conduct Needs Analysis & Audits, Develop Insights & Recommendations, Create Campaign Creative Concepts, Selection & Development of Campaign, Execution & Measurement of Campaign, Results Feedback & Validation of Campaign
The Results: The conference series on China-U.S. relations has become a tremendous international success because of the strength of the conference brand, the logo, program design, development and the caliber of speakers and attendees. Representatives from China and the United States have made great progress in furthering collaboration and research between the two most powerful countries since the first conference in 2003. The brand of the conference has been adopted for the pass three years in both countries.