Rhythm Liquor

Rhythm is an unparalleled super premium French liqueur made with a blend of 23 different citrus flavors. At 70-proof, it contains two times more alcohol per volume than other liqueurs and can replace a wide range of spirits in traditional cocktails. Retna Media was appointed by Rhythm to design an eye-catching package in order to increase sales.

Challenge:

• Create a dynamic and contemporary bottle to stand out on a crowded liquor store shelf.
• Differentiate Rhythm among other spirits in the market.
• Increase sales and brand awareness.

Strategy:

• Redesign the brand while still holding the product equity.
• Design a unique package different from all the frosted bottles bombarding the shelves.

Success:

• Consumer sales and brand recognition increased dramatically and resonated a feeling of spontaneity with the consumer.