Hispanic Marketing

Hispanic marketing is much more than simply translating your brand's English copy to Spanish, or believing Hispanics are just one class of homogeneous Spanish speakers.

At Retna Media, Hispanic Marketing is a creative and analytical journey into the mega phenomenon of the U.S. Hispanic population growth and its diverse consumer needs and perceptions. This culturally dynamic group spans in age, background, education and income levels.  Our experienced team at Retna Media has created campaigns and programs for popular consumer goods brands in the U.S. and Latin America.

Our method begins with gathering insights on specific Hispanic consumer passion points, category perceptions, product use behavior and meaningful communication channels. From there, insights are utilized to carefully craft resonating brand messages and design strategic brand campaigns.  An integrated channel approach connects our client brands to the targeted consumer audience.
Our process concludes with a post-campaign analysis and evaluation of results, metrics and execution.

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